DeFacto Expands in Morocco with a New Store Opening in Rabat

In October 2024, DeFacto, a leading international fashion brand, took another major step in its expansion in Morocco by opening a new store at the Mall du Carrousel in Rabat. This latest addition marks the brand’s continued commitment to the Moroccan market and highlights its dynamic role in the retail sector.

Located in the bustling heart of Rabat, the new store was inaugurated on October 8, 2024. The Mall du Carrousel, a vibrant hub of activity, perfectly aligns with DeFacto’s strategy of tapping into urban vitality and revitalizing the coastal capital.

A Memorable Event

To celebrate the store opening, DeFacto hosted a special event, offering a festive experience for its customers. The day was filled with exciting activities for children, a delightful buffet, and a lively atmosphere that catered to a wide audience, from teenagers and working women to content creators, families, and seniors. The event created a joyful and welcoming ambiance for all.

A Growing Presence in Morocco

With this new store, DeFacto continues to strengthen its presence in Morocco, bringing the total number of stores in the country to 28, across 15 cities, including Casablanca, Marrakech, Agadir, Tangier, and Fes. The brand’s strategic expansion aims to bring it closer to its customers and offer them a unique shopping experience. DeFacto’s growth in Morocco is set to continue, with another store opening planned at the Carrefour de Salé by the end of the year.

Driving Economic Growth

DeFacto’s expansion in Morocco has generated over 600 direct and indirect jobs, contributing significantly to the local economy. The brand remains committed to fostering economic development and creating job opportunities, with plans to expand into more key cities across the country. Internationally, DeFacto also continues to grow, exporting its products to markets like Bangladesh, Turkey, and Egypt, reinforcing its global success.

Visit DeFacto’s latest fashion destination at the heart of Rabat and discover the brand’s diverse offerings.