Les Impériales Week 2025: The Paradigm Shift – Business. People. Tech

Les Impériales return with a transformative format for 2025, ushering in a new era: Les Impériales Week. Spanning from January 27 to February 2 in Casablanca, this week-long event offers an immersive experience in communication, marketing, media, digital innovation, and event management.

A Dynamic Format for a New Era

This year’s program introduces a groundbreaking approach, with activities ranging from opening and closing sessions to thematic plenaries addressing pivotal topics like business, human capital, and technology. Participants can engage in interactive sessions, side-event workshops, and masterclasses. Moments of recognition, such as the awards for Les Étoiles, Love Brand, and surprise celebrations, will also highlight the event, offering attendees a chance to explore industry trends and share insights.

Thematic Focus: Business. People. Tech

Under the theme “The Paradigm Shift – Business.People.Tech”, Les Impériales Week 2025 will spotlight the profound changes reshaping communication, marketing, media, and event industries. With evolving consumer expectations, rapid technological advancements, and the growing emphasis on human-centric strategies, the event seeks to redefine traditional models to align with economic, social, and technological shifts.

Building on discussions initiated in 2019, the event will examine how brands can adapt, mobilize talent, and leverage technology for sustainable transformation rather than perceiving it as a threat.

Beyond the Event: A Platform for Innovation

Les Impériales has transcended its role as an event to become a collaborative platform for professionals. The revamped lesimperiales.com serves as a living archive, housing past editions’ materials, case studies, and insights from Morocco’s most innovative brands. This resource aims to inspire current professionals and future generations.

The creation of thematic Circles and Clubs enables year-round discussions, strengthening industry collaboration. Another highlight is the launch of the “Maroc2035” foresight study, which will explore future transformations impacting brands, professions, and Moroccan consumers.

Celebrating Excellence

As always, Les Impériales Week will honor outstanding achievements through the prestigious Les Étoiles Awards, encompassing eight main categories and 27 subcategories. A showreel of nominated campaigns will precede the gala ceremony, a grand finale bringing together industry professionals, talents, and decision-makers to celebrate excellence.

“Les Impériales Week 2025 is more than an event; it’s a movement,” declares Anouar Sabri, President of Les Impériales Association. “We invite all professionals to join us in reshaping the future of our industries.”

Join the Movement

Les Impériales Week 2025 is set to provide tools and platforms for collaboration, learning, and innovation, fostering a collective vision for a more resilient, inclusive, and adaptable industry.