MPFW: A Remarkable Celebration of Moroccan Fashion in Madrid

On Sunday, June 23, 2024, Ziana Princesa Amira SL had the honor of celebrating the tenth edition of the grand event in Moroccan fashion, the Moroccan Princess Fashion Week (MPFW). This prestigious event marked a decade of showcasing the cultural attire of brides and guests.

Mission and Highlights

The mission of this event was to promote a significant socio-cultural action, making visible the inclusion of the Moroccan community in the business world. The “MPFW” Gala demonstrated how Moroccan entrepreneurs have successfully broken barriers and created typical Moroccan businesses worldwide. This space highlighted the Moroccan entrepreneurial figure, their creations, and their innovation in the fashion domain.

Unique Showcase of Moroccan Culture

This tenth edition featured creations from Princesses, Princes, and Honorary Guests, offering a unique showcase of Moroccan culture. The audience had the opportunity to discover luxury haute couture dresses from six designers from different regions of Morocco, highlighting traditional handmade embroidery, blending touches of tradition and modernity.

Prestigious Guests

The event was graced by the presence of notable personalities such as the Consul General of Morocco in Madrid, Kamal Arifi, as well as special guests including Nuria Jimenez, Miss World Spain, and Pilar Yuste, an icon of the Spanish press recognized for her influence.

Captivating Fashion Show by Leo Norma

Leo Norma’s extraordinary fashion show captivated the audience, featuring reality TV personality Miriam Saavedra in a spectacular black bustier dress, adorned with a reimagined bolero with black sequin epaulettes and a transparent black cape, giving her exceptional charisma.

Memorable Performance by Ahmed Chawki

Internationally renowned singer Ahmed Chawki closed the event with a resounding success. His performance was enthusiastically received by the audience, who stood up to applaud him. Chawki performed a series of his greatest hits, including the famous “Habibi I Love You” in collaboration with RedOne, as well as “Time of Our Lives” and “Magic in the Air.” His presence added a memorable final touch to the event, leaving the audience delighted and enchanted.

About ZIANA PRINCESS AMIRA

Known as the “Princesses of the Bridal Fashion World,” Ziana Princess Amira is a pioneer in the design of exclusive bridal and haute couture dresses. Since 2012, these talented Moroccan women have dedicated their careers to creating unique wedding dresses, caftans, and takchitas, giving brides the opportunity to feel like real princesses on their wedding day. Their mission is to showcase the richness and splendor of Moroccan culture through haute couture creations and high-level fashion events.

About Leo Norma

Leo Norma, a native of Tangier, is a renowned Moroccan fashion designer known for his bold creations blending Moroccan, Asian, and European influences. Founder of the fashion house “LEO NORMA” in 2016, he won the “Nefertiti Statue” award at the “Cairo Summer Fashion Show,” becoming the first Moroccan designer to present a collection in this iconic setting. An honorary guest at New York Fashion Week in 2024, he embodies the modern ambassador of Moroccan fashion, uniting cultures and continents through his visionary creations.