New Balance Unveils First Moroccan Boutique at Morocco Mall
New Balance, a brand renowned for excellence in running, proudly announced today the opening of its first boutique in Morocco, situated in one of Africa’s largest shopping centers, Morocco Mall in Casablanca. This expansion marks a significant step in New Balance’s strategic growth within the MENA region, emphasizing its commitment to direct consumer accessibility and deeper connections with its valuable clientele.
This new boutique opening is realized through New Balance’s partnership with its distributor, Planet Sport, marking the beginning of a key journey in Morocco. The NB Metro Flex concept will allow consumers to explore the entire brand collection in an environment aligned with NB’s identity. The launch will showcase the renowned Fresh Foam 1080v13 running shoe paired with the latest running apparel.
Building on the success of recent franchise openings, New Balance elevates the retail experience by offering captivating narratives, presenting products while creating an engaging journey for consumers. The store enables smooth and frequent transformations of the retail space, fostering an interactive and dynamic atmosphere for every season and occasion. Above all, it promises an immersive brand experience.
Stuart Henwood, Regional Director of New Balance for the MENA region, expressed enthusiasm about this significant milestone, stating, “We are proud and honored to open our first boutique in Morocco. This marks a key step in our expansion plans in Africa and broader growth within the MENA region. We are excited to offer our first Mono (brand) boutique to the Moroccan clientele and look forward to engaging with them through our trans-category collections: ‘Performance’ and ‘Lifestyle.'”
Echoing this sentiment, Hicham Abourizk, CEO of Planet Sport, affirmed, “Partnering with New Balance for their latest venture in the MENA region marks an exciting step for us, and we anticipate further strengthening our collaboration for mutual success. We are proud to work with a brand that has such a rich history.”
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