Porsche Expands Presence in Morocco with New Showroom in Marrakech

Porsche, the renowned luxury sports car manufacturer, is set to enhance its footprint in Morocco with the inauguration of a new center in Marrakech, strategically positioned at the heart of the kingdom. This latest establishment complements the existing Porsche Center in Casablanca, signifying the brand’s dedication to providing enthusiasts and clients with an immersive Porsche experience.

The new Porsche center in Marrakech represents a significant milestone in the brand’s growth in Morocco. The move is aimed at fortifying Porsche’s position in the Moroccan market, where the brand already boasts a reference Porsche Center in Casablanca.

Bouderka Company, now the authorized Porsche dealer in Marrakech, stands out with its robust track record representing Volkswagen, Audi, and Skoda. With dedicated facilities separate from other distributed brands, the new Porsche Center required substantial investments to meet the high standards set by the luxury car manufacturer.

“The presence of Porsche Centers in both Casablanca and now Marrakech ensures broad coverage across Moroccan territory,” stated Sébastien Poncet, Director of the Porsche brand in Morocco.

Covering an impressive 500 square meters, the Porsche Center Marrakech features a showroom capable of showcasing six models and a specialized service workshop catering to after-sales services.

“We take pride in expanding our network to be closer to our clients, offering them a comprehensive range of assistance and services. Morocco represents a rapidly expanding market for Porsche. The opening of a center in Marrakech will delight our existing and future customers,” remarked Sébastien Poncet.

“Morocco is a thriving market for Porsche Middle East and Africa. The country is also embracing electromobility with the deployment of the Porsche Destination Charging network, providing free access to rapid charging infrastructure nationwide. The implementation of the Porsche Destination Charging program reflects the collaborative efforts with our partners and clients in Casablanca and now Marrakech,” highlighted Manfred Bräunl, CEO of Porsche Middle East and Africa FZE.

“Porsche’s involvement in the community, coupled with the network expansion projects in the country, strengthens the bonds between Morocco and Porsche Middle East and Africa. The year 2024 will only deepen these relations, marked by the launch of new models, including the highly anticipated new Macan, our first all-electric SUV,” added Manfred Bräunl.

“For a long time, Bouderka Company aimed to include top-tier sports cars in its portfolio. The values upheld by Porsche resonate with those of our company: meeting the needs of enthusiasts to the highest standard. We look forward to collaborating with Porsche Morocco and Porsche Middle East and Africa, presenting our customers with our new range of models,” expressed Karim Bouderka, owner of the Porsche Center Marrakech.

As Morocco embraces the future of automotive innovation, Porsche’s commitment to the region is evident through its expansion efforts, offering enthusiasts unparalleled access to the brand’s luxury and cutting-edge technology.